It It is not everyday that you get contacted by a designer personally asking to be featured on your blog, so when I received an email from Noon by Noor I jumped at the opportunity to feature them on my blog.....
Noon by Noor are a new fashion house situated in the United Kingdom of Bahrain and led by the designers: Shaikha Noor Al Khalifa and Shaikha Haya Al Khalifa who are cousins that both studied Fashion Design in the USA.
The name for the brand comes from the Arabic letter 'N' which is pronounced as Noon and it is not just the name which has been influenced by their homeland of Bahrain. The collection itself has been infused with elements from their homeland such as the use of luxurious silks, satins, jerseys and exquisite beading which really encapsulate the vibrant culture of Middle Eastern society.
The collection was unveiled on March 10th 2011 at a fashion show in Bahrain in front of an audience of prominent figures in the fashion industry from all over the world. The audience were not disappointed as before them was a collection so divine and full of elegant but playfull elements that it was very difficult not to be pleased with the collection. The collection is made up from luxury garments which have that timeless and exotic twist that allows them to be worn not only in the day but also in the evening due to the unexpected detailing such as the hand stitching or the homemade accents which add elegance and individuality to every garment.
“It feels incredible to see how months of hard work and commitment have
materialized in one single event. We have been very hands on during every
stage of the process, and so tonight we were paying very close attention to our audience’s reactions. We consider this feedback as part of the learning
experience. I’m sure that our success this evening will only push us to outdo
ourselves for future collections” states Shaikha Noor.
The future looks bright for Noon by Noor as they have just set up an exclusive boutique in the Seef district of Bahrain which is now the headquarters for all the Noon by Noor operations and in the coming year they are going to take the fashion world by storm whilst attending worldwide trade shows to display their collection to a global audience.
Here is a glimpse of some key looks from the Fall/Winter 2011-12 collection:
To see more visit there website by clicking here.
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